Creating a simple reflection mask:
Start by opening the building image in Photoshop: I've
shrunk this image down really small for the purpose
of this tutorial.

Now create a new layer so we can draw our mask on top
of the original:

Click the rectangular marquis from the tools pallette
and draw a large rectangle over each window section
(one large rectangle per storey). Then fill with 100%
black.

Now make this layer 54% transparent so we can see the
window mullions through it.

Working on our rectangle layer, now we erase using
the eraser tool with 100% strength and without a soft
falloff.
Choose the eraser size which is close to the width
of the window mullions (right-click in your workspace
to summon the eraser pallette, choose and then hit your
numpad enter button). Just take a wild guess at first,
and if the brush is too large or small, use the bracket
keys to re-size the brush "[" makes the brush
smaller and "]" makes it larger.

Repeat the erasing process for each mullion on this
storey until it looks like this:
(Be sure to increase layer's opacity back to 100% before
continuing).

Now duplicate this layer twice and paint or erase any
subtle differences which might occur from storey to
storey. After you duplicate a layer, you can hold down
CTRL before moving it - this will ensure that the windows
remain aligned from storey to storey.
This copy seems to line up nicely.
And so does this!

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